Role
Principal Designer and Design Manager
Problem
Creating an engaging and insightful flow for an instant loan setup.
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Avoiding a consistent issue of dropoffs at the loan setup.
Impact
Persuaded a team of over 20 key stakeholders across 3 functions to move from a status quo form design to the dial interaction.
Increased conversion at loan configuration step by 5%.
Work
Product thinking
Prototyping
Design management
01
Key goals
Designing an engaging flow for users looking to get instant loans; to essentially breakaway a saturated market of instant loans with a more visually and tactically clear and engaging experience.
02
Some key details
An instant loan is a short-term loan that's typically for a small amount of money and comes with high interest rates and fees.
A design was delivered directly on front end, without initial assistance from the design team for the sake of pace.
This however, seemed to not work optimally due to a majority number of drop offs at the the singular step that needed to be completed by a user.
02
The existing flow
Here's an example of how that screen looked when it went direct to front-end design.
The issue of the drop off at this step, the only real input by a user meant that the issue wasn't a tedious flow to get to closure.
The issue of the drop off at this step, the only real input by a user meant that the issue wasn't a tedious flow to get to closure.
The key goal, redefined
Designing a user-friendly flow for instant loans, focusing on clear visuals and interactions to educate users about loan terms, including the relationship between amount and tenure, while standing out in a saturated market.
This led me into designing a far more visual page that showed 1. a more interlinked relationship between loan amounts and tenures and 2, a clear set of info units that helped the user get deeper information on the same inter-relation. In the process of building a more engaging visual unit, I also relied on aspects of hardware like haptics to help drive a point besides simply the visual plane.
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