Aditya Birla Health Insurance's Insurance Incentive Module

Role

Principal Designer and Design Manager

Problem

Users, especially Millennials, lacked knowledge of Aditya Birla Health Insurance's wellness benefits and their effect on premiums.

Our Approach

We designed a goal-based wellness tracking experience that allowed users to visualize their premium returns.

Impact

Drove 20% increase in retention by mapping wellness to insurance premiums

Work

Product design

Prototyping

Design management

Product thinking

Design Systems

Team managament

CUG testing

What it looks like today

80%

Technology driven
policy sales

~40%

Increase in Preliminary Health Checkups since 2019

Upto 30%

Paid back in premiums as wellness incentives

The core concepts

Personalised onboarding

Millennials crave speed, personalization, and control.

Designed a custom onboarding to empower them, streamline their journey, and make insurance relevant to their wellness goals.

Contextual Cross-selling

Personalized widgets (meditation, fitness, recipes) encourage wellness exploration.

Seamless partner connections (yoga mats, meal kits, gyms) offer relevant benefits.

Creates a win-win for users (improved health) and ABHI (increased engagement).

Smart Activity Tracker

Goal-based Daily Tracker:
Users set personalize fitness & nutrition goals during onboarding.
Milestone achievements unlock rewards and points.
Points contribute to insurance payback, directly motivating users.

Gamified approach: empowers users to take ownership of their health journey.

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