Aditya Birla Health Insurance's New Homepage
Aditya Birla Health
Insurance's
New Homepage
Aditya Birla Health Insurance's
New Homepage
Aditya Birla Health
Insurance's
New Homepage





Role
Principal Designer and Design Manager
Problem
Catching up the web assets of a large insurance firm with their newly redesigned app platform (also designed by us)
Work
Responsive Web Design
Prototyping
Design management
01
The primary goal
After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.
Some Key Goals
Improve leads for new policy sales
Improve adoption of the aforementioned companion apps
01
The primary goal
After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.
Some Key Goals
Improve leads for new policy sales
Improve adoption of the aforementioned companion apps
01
The primary goal
After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.
Some Key Goals
Improve leads for new policy sales
Improve adoption of the aforementioned companion apps
02
The core modules
The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.
02
The core modules
The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.
02
The core modules
The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.












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