Aditya Birla Health Insurance's New Homepage
Aditya Birla Health
Insurance's
New Homepage
Aditya Birla Health Insurance's
New Homepage
Aditya Birla Health
Insurance's
New Homepage

Role

Principal Designer and Design Manager

Problem

Catching up the web assets of a large insurance firm with their newly redesigned app platform (also designed by us)

Work

Responsive Web Design

Prototyping

Design management

01

The primary goal

After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.

Some Key Goals

  1. Improve leads for new policy sales

  2. Improve adoption of the aforementioned companion apps


01

The primary goal

After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.

Some Key Goals

  1. Improve leads for new policy sales

  2. Improve adoption of the aforementioned companion apps


01

The primary goal

After successfully securing a significant portion of redesign work for Aditya Birla Health Insurance's wellness app and insurance companion app, it became evident that the digital transformation wouldn't be complete without addressing their web presence. To create a cohesive and modern user experience, it was essential to develop a fresh web experience that aligns seamlessly with the innovative redesigns of their mobile applications.

Some Key Goals

  1. Improve leads for new policy sales

  2. Improve adoption of the aforementioned companion apps


02

The core modules

The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.

02

The core modules

The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.

02

The core modules

The primary focus in the design modules was to ensure clear social validation in the content, making it easier for users to trust and engage with the platform. This was achieved by integrating testimonials, reviews, and user stories prominently throughout the site. Additionally, we prioritized the development of a modular and easy-to-structure recommendation engine, designed to offer personalized suggestions based on user behavior and preferences. This engine, combined with well-crafted content, guides users through the often complex world of health insurance, helping them make informed decisions and find the best coverage for their needs.

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Get in touch,
I would
love that

Get in touch,
I would
love that

Get in touch,
I would love that

Get in touch,
I would
love that

Get in touch,
I would love that

Get in touch,
I would
love that

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